Achieve increased conversions, lower bounce rates and higher engagement by building a clear strategy and writing better copy. Terry Schilling is a sought-after conversion copywriter and brand messaging strategist who helps creative entrepreneurs and small to midsize business owners communicate their great ideas onto the screen. His copy is behind brands such as Airbnb, Joybird Furniture, Russell Investments, Sixty Hotels and Brooks Brothers. Schilling believes that great copy tells people how cool they can be, not how cool you are. With the right words, you can attract your ideal customers and keep them coming back.

By Terry Schilling

By Rhys Downard

By Rhys Downard

By Rhys Downard

Paid vs Organic Which is the best digital marketing strategy for you? Digital marketing is the key to gaining increased brand awareness, web traffic, leads and sales. But despite its importance, most companies don’t know the differences between paid and organic marketing. Which should you put more effort into? Paid or Organic? In this live and interactive session, we put two leading online marketing specialists in the ring to fight it out. In the red (Paid) we have experienced Google Ads and Google Analytics pro, Darren Brick. In the green (Organic) we have Danny Gavin, founder and chief strategist at Optidge (Houston, USA). He is an adjunct professor at the University of Houston’s C.T. Bauer College of Business, teaching master’s level classes and executive education on social media.

Moderated by Joel Bronkowski

with Danny Gavin, MBA, chief strategist and founder at Optidge