FREE OnlineX Gathering
Apple’s latest updates will make your Facebook targeting ineffective
What you need to do now to continue delivering customer conversions on Facebook and Instagram
Tuesday, 2 February, 4pm-5pm
Chief strategist and founder at Optidge
and adjunct professor at the University of Houston
Why you should attend
Apple is about to make changes that will severely impact your digital marketing campaigns. Do nothing and your conversion rates will drop.
Danny Gavin, chief strategist and founder at Optidge and adjunct professor at the University of Houston, will explain what is going on and what you need to change now.
He will explain how Apple’s iOS changes will have massive implications for all businesses. And he will give clear and concise tips and tools that will ensure you are fully prepared.
About Danny Gavin
Danny is the founder and chief strategist at Optidge, an award-winning Houston-based digital marketing agency, and is an advisor to several start-ups.
He is also an adjunct professor at the University of Houston’s C.T. Bauer College of Business teaching master’s level classes and executive education on social media and search engine marketing.
Gavin is also vice-president director of marketing for e-commerce company Brian Gavin Diamonds, which he has helped to grow to the Inc 5000, as well as Internet Retailer’s Top 1000 and 50 Fastest Growing E-Commerce Companies.
He has also consulted for an array of companies, including Airswift, Blinds.com, BrainCheck, Brown-Forman, Conviva, Houston Public Media, OpenStax and TimeHop.
What you can expect:
Understand the implications of the Apple Update to your marketing efforts.
Get clear direction on what you need to do now to save your conversion rate.
Open Q&A with Danny Gavin.
What you’ll take out:
There are BIG changes coming as a result of the new iOS14 Apple updates. Apple’s new policy will prohibit certain data collection and sharing unless people opt in to tracking. This will dramatically affect your Facebook and Instagram (and potentially Google and Bing) marketing campaigns.
Ad personalisation and performance reporting will be limited for both app and Web conversion events. We will teach you how to preserve user privacy while helping you run effective campaigns.