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Free OnlineX Gathering

‘Black Friday Crash Course For Business Owners’

What you need to do now to ensure you cash in

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Danny Gavin,

chief strategist and founder

of Optidge

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Kimberley du Toit,

UX lead at NetFlorist

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Justin Drennan,

CEO and co-founder

of Parcelninja

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Warrick Kernes,

CEO of Insaka

Tuesday, 10 November, 4pm-5pm

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We have gathered three remarkable industry experts to help maximise your Black Friday sales.

Join us for a FREE, in-depth, interactive webinar session: ‘Black Friday Crash Course For Business Owners’, where they will give you no-nonsense, actionable pointers on what you need to do now to ensure you:

  • Get people to your site;

  • Help them convert to customers seamlessly; and

  • Deliver as quickly and efficiently as possible.

What you can expect:

  • Real, actionable ideas and checklists from our panel of experts;

  • Game-changing advice from the best in the business; and 

  • Open Q&A. 

About our speakers:

Danny Gavin 

is the founder and chief strategist at Optidge, an award-winning Houston-based digital marketing agency, and is an advisor to several start-ups. He is also an adjunct professor at the University of Houston’s C.T. Bauer College of Business, teaching master’s level classes and executive education on social media and search engine marketing.

He is also VP director of marketing for e-commerce company Brian Gavin Diamonds, which he has helped to grow to the Inc 5000, as well as Internet Retailer’s Top 1000 and 50 Fastest Growing E-commerce Companies.

In this session, he will share marketing ideas you can execute on now to get people to flock to your website on Black Friday and beyond.

Kimberley du Toit 

is the UX lead at NetFlorist, a trailblazer in South African online retail.
Du Toit has found her niche in researching, designing and testing interface solutions in a data-driven business environment.

She has a master’s degree in visual communication, and uses her expertise to produce high-quality deliverables towards a positive online experience.

Ensuring that your website has good UX will help generate return on investment, reduce friction and drop-offs in the user journey and turn your users into loyal customers.

In this session, Du Toit will recommend immediate and actionable changes that you can make to your website in order to streamline the user journey; and help you convert traffic into sales.

Justin Drennan 

is the CEO and co-founder of Parcelninja. Parcelninja is a cloud-based warehousing and delivery service geared to South African e-commerce businesses. 

Drennan also co-founded is an online shop based in Johannesburg, South Africa that sells over 14 million products. He has consulted with a variety of the largest e-commerce players in SA, and is widely regarded as one of the most knowledgeable individuals in e-commerce.

He was selected as one of the 200 young South Africans to take to lunch by the Mail & Guardian in 2009, has won the EO Entrepreneur of the Year award in 2010, is a mentor at the Branson School of Entrepreneurship, and is involved in a variety of social responsibility initiatives.

Drennan will highlight key areas that you need to focus on to streamline your logistics processes and ensure you deliver on time and within budget.

Warrick Kernes

Is a Serial entrepreneur with 12 years eCommerce experience in South Africa and Europe. Winner of London’s 2009 Young Businessman of the Year Award. Founder of the SA award winning online store Action Gear (founded 2010, exited 2018). Guest lecturer on eCommerce at WITS Business School to MBA students. Warrick is an author for Entrepreneur Magazine and in 2018 he published his book on South African eCommerce. Warrick is a board member of the eCommerce Forum of Africa. 

In 2017 Warrick founded the Insaka eCommerce Academy and is dedicated to growing SA’s eCommerce industry. In 2020 Warrick launched his podcast eCommerce Explained to reach.

What you’ll take out:


  • What Black Friday marketing ideas can you implement to drive sales. What has worked or is working? What do you need to change? It's never too late or too early. Get hard-hitting tips that you can execute on now!

  • Black Friday is more than just a weekend, it’s a super month of sales. How do you get people to flock to your website? How do you create urgency with discounts and offers? Come and learn how.

  • Marketing strategies: We’ll give you direction on the best social channels, SEO and more. Don’t forget about SMS. It's quick. It's effective. It's easy. We’ll give you the pointers to get an SMS campaign up and running.



  • Do you have an attractive website that people love, but your web stats show that they’re spending less than 10 seconds on it before they leave? Applying simple UX methods will transform your customers’ online experience and ensure they engage and buy. Learn what you can do now to make sure you convert traffic into cash.​

  • Do visitors to your website clearly understand your message? Do they know what actions they need to take in order to complete their buying journey? This talk will help you simplify the user experience to boost your customer conversion.

  • Discover how UI and UX will ensure your Black Friday sales skyrocket.

Delivery, logistics & fulfilment:

  • To run an effective Black Friday campaign, one thing you absolutely need to get right is delivery. Customers’ needs have changed dramatically, with most now expecting a fast, reliable delivery service. Failure to meet your commitments will lose you business. Learn how to make sure you delight your customers.

  • There’s one costly mistake you can make and that’s choosing the wrong courier service. Get insights into how to ensure you pick a reliable and cost- effective provider that won’t erode your margins.

  • Uncover key areas that will streamline your logistics processes and ensure you deliver on time and within budget.

Whoops! And make sure you have backup plans. We’ll unpack this for you as well.

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