Achieve increased conversions, lower bounce rates and higher engagement by building a clear strategy and writing better copy. Terry Schilling is a sought-after conversion copywriter and brand messaging strategist who helps creative entrepreneurs and small to midsize business owners communicate their great ideas onto the screen. His copy is behind brands such as Airbnb, Joybird Furniture, Russell Investments, Sixty Hotels and Brooks Brothers. Schilling believes that great copy tells people how cool they can be, not how cool you are. With the right words, you can attract your ideal customers and keep them coming back.

Paid vs Organic Which is the best digital marketing strategy for you? Digital marketing is the key to gaining increased brand awareness, web traffic, leads and sales. But despite its importance, most companies don’t know the differences between paid and organic marketing. Which should you put more effort into? Paid or Organic? In this live and interactive session, we put two leading online marketing specialists in the ring to fight it out. In the red (Paid) we have experienced Google Ads and Google Analytics pro, Darren Brick. In the green (Organic) we have Danny Gavin, founder and chief strategist at Optidge (Houston, USA). He is an adjunct professor at the University of Houston’s C.T. Bauer College of Business, teaching master’s level classes and executive education on social media.

Moderated by Joel Bronkowski

with Danny Gavin, MBA, chief strategist and founder at Optidge

with Rhys Downard, lead digital marketing analyst at Media Rocket

Think data, think dollars with Rhys Downard, lead analyst at Media Rocket & Ryan Bacher, founder and MD of NetFlorist – with 21 years of skin in the game, he knows his stuff. Join them for an in-depth, interactive webinar session: ‘Big data for small business’, where they’ll tell us how businesses can access and understand their online data to improve processes, deliver a better customer experience and boost revenue.

How to boost your sales without spending money By Nikki Elbaz