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Still don’t know where to start?
This session will give you the A-B-C’s
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Select the right tech stack for your business
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Discover how simple user experience (UX) thinking will transform your customers’ journey
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Optimise your website to transform it into your
top-performing salesperson
Billy Einkamerer
Founder | Assemble
Billy Einkamerer founded Assemble over 10 years ago. He has grown the business from a small software development company to a turnkey software solutions business with special focus on cloud implementations. He can comfortably bridge the communication gap between technical experts and non-technical business-oriented experts. Assemble is a company behind a world first and many South African firsts in innovation. He has focused on building long-lasting relationships with intrinsic value for all involved.
Melissa Rowlston
Managing director | Maverick Marketing
Melissa Rowlston is South Africa’s first female Shopify expert and the 2018 recipient of the Shopify Unite Award. Rowlston is the founder and owner of Maverick Marketing and Maverick Web.
She has been a finalist in the ‘Best E-Commerce Entrepreneur of The Year’ and is well known in the industry as the go-to on Shopify and e-commerce in general.
Before opening her own web development company, Rowlston owned an e-commerce business of her own and intimately understands the daily running of an online business.
She has also helped set up Daily Maverick, as well as a publishing division at a leading PR company, and she was a journalist, designer and the managing editor for South Africa’s leading financial newspaper, Business Report.
Richard Frank
Head of digital | Flow Communication
Richard Frank is the award-winning head of Flow Communication’s digital team, and has extensive experience in managing large development teams and complex web projects. With a master’s degree in journalism and an impressive knowledge of the web, he oversees Flow’s digital strategy and work in the digital realm.
Bjorn Byrne
Managing director | Media Rocket
From graphic designer to experience designer to running his own agency, Bjorn Byrne has been on this journey for more than 10 years. A strong passion for art and design drove him to turn these skills into a career. He has been involved in a number of app and brand development initiatives. He is a serial entrepreneur. His company, Media Rocket, helps businesses build brands online and create user systems.
Figuring out how to build an ecommerce business can be a challenge. There are a whole new set of rules when you take your business online.
How protected is your business from a cyber attack? Can you afford to have operational and selling downtime? A breach in online security could potentially put you out of business.
What about your customer experience? In an era where tech giants are taking the online buying process to the proverbial ‘next level’, it is very difficult to meet customer expectations. So, how do you build your online offering in a way that exceeds customer expectations?
And with a myriad of tech out there, how do you choose the right tools and solutions for your business? Getting it wrong could derail your processes, your efficiencies and your profits!
These issues are only the tip of the iceberg.
In this session we will discover:
Tech Stack
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How to choose between WooCommerce, Shopify, Magento, an existing marketplace or a custom build
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ERP, CRM, stock management and logistic integrations
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What you can do yourself and when to call in an expert
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How to secure your site from cyber attacks
User experience
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How to create an amazing user experience (UX) for your customers
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How to craft your site to come up first on Google
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Copywriting tools and tricks that will optimise your site for sales
Learn more about our title sponsor
