Proudly sponsored by

  • Learn how to apply simple user experience practice that will transform your customers’ online experience and ensure they engage, buy and come back

  • Decrease cart abandonment rates by 30% 

  • Increase your conversion rate by more than 10X

  • Achieve lower bounce rates and higher customer engagement


Ryan Bacher

Co-founder & group managing director | NetFlorist

Presenting | Wednesday, 18 August 4pm

Ryan is one of the earliest pioneers of e-commerce in South Africa. Having launched one of the first e-commerce stores in South Africa, NetFlorist, Ryan went on to co-found  the South African Forum for Etailers and is a member and previous board chair of the Entrepreneurs Organization.

Bacher studied and completed a law degree at Wits in 1994. He worked for the Club Med Group in the Caribbean, then joined NetActive Internet, where he worked in marketing and sales.


Jon MacDonald

Founder | The Good

Presenting | Wednesday, 18 August 4pm

Jon MacDonald is founder of The Good, a conversion rate optimisation firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist and more. He regularly contributes content on conversion optimisation to publications like Entrepreneur and Inc. He knows how to get visitors to take action.


Kimberley du Toit

UX (User Experience) | NetFlorist

Presenting | Wednesday, 18 August 4pm 

Kimberley du Toit is the UX lead at NetFlorist, a trailblazing South African online retail store. After having risen through the ranks in the design industry, Du Toit has found her niche in researching, designing and testing interface solutions in a data-driven business environment.

Du Toit has a master’s degree in visual communication, and uses her expertise to produce high quality deliverables towards a positive online experience.


In this session, she will help you ensure that your website has good UX to help convert leads to sales, generate return on investment, reduce friction and drop-offs in the user journey and turn your users into loyal customers.

Once you have your products figured out, your website set up and your marketing set, the next step is making sales. It's easy right? Not really. Even the most beautifully designed website and lots of traffic may not be enough to drive sales!


But what does that mean? How can you have a good amount of traffic but people are just not buying your products? 


The answer, most obviously, is that you’re not converting your traffic. This can be really frustrating, especially when you don’t know exactly what’s causing your low sales.


In this session we will help you close the deal by understanding:


  • Your customers’ experience on your website



  • How to create sticky content that ensures your customers come back for more


  • How to guide them from brand awareness to conversion and how to ensure
    low cart abandonment rates

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