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  • Discover how you can fine-tune your strategies and tactics to improve your online performance and bottom line
     

  • Get to know the best tracking technology so that you can make quick and commercial changes to your campaigns
     

  • Find out how to make better-informed decisions regarding conversions and revenue, marketing, customer satisfaction, and operations

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Danny Gavin

Founder and chief strategist | Optidge

Presenting | Wednesday, 1 September 4pm

Danny Gavin is the founder and chief strategist at Optidge, an award-winning Houston-based digital marketing agency, and is an advisor to several startups as well as a consultant to industry executives. He is also an adjunct professor at the University of Houston's C.T. Bauer College of Business, teaching master’s level classes and executive education on social media and search engine marketing.
 

Most recently, Gavin has launched ODEO Academy to provide graduate-level digital marketing education and practical application to the public so they can confidently land a job in or better grasp the world of digital marketing.
 

Among his accomplishments, Gavin has helped grow his family’s e-commerce business, Brian Gavin Diamonds, to the Inc 5000, as well as Internet Retailer’s Top 1000 and 50 Fastest Growing E-commerce Companies. He has also consulted for an array of companies including Blinds.com, BrainCheck, Brown-Forman, Cpap.com, Conviva, Houston Public Media, OpenStax and TimeHop.

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Anna Vaulina

Co-founder & retention lead | Grow think

Presenting | Wednesday, 1 September 4pm

Anna Vaulina is a seasoned growth and marketing data specialist with a track record of helping global and African brands. She has launched multiple digital brands across the continent that have grown into household names.
 

She has built up passionate teams and turned teams around, getting them to focus on the right metrics. She has led retention and customer value management, analytics, customer care, customer experience, PR and comms teams.

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Simon Lloyd

Co-founder | Algorithm Agency

Presenting | Wednesday, 1 September 4pm

Simon Lloyd is the co-founder of performance marketing agency Algorithm Agency. Algorithm partners with e-commerce and lead generation clients in sub-Saharan Africa, the United Kingdom and the United States. Lloyd is a true digital veteran, learning his craft in the digital trenches in the UK. Lloyd first started in the music industry, building databases and some of the first websites for major recording artists. Since then, he has worked in the travel, retail, e-commerce and finance verticals on the client-side and agency side. He is obsessed with hard metrics and he is a firm believer in making data-led decisions that lead to greater return on investment.

 

You’ve invested the money in your ecommerce business. How do you know if you’re performing?

 

And what aspect of your campaigns are bringing in the best results? Don’t know? Well that could mean that you’re spending a whole lot of cash on stuff that’s not working - and probably underspending in the areas that are driving the business!

 

The most successful ecommerce businesses make decisions based on metrics. They know the state of their performance at all times and know which levers to push in order to grow. The old adage, “If you don’t measure it, you cannot manage it” is particularly crucial for ecommerce businesses.

In this session we will help you understand:

Why continuous performance measurement is critical
 

  • Assessing what is working

  • Avoiding wasteful spend

  • Focusing on the activities that deliver

 

What to measure
 

  • Including conversion rates, sales volumes, drop off rates, cart abandonment, user behaviour and channel performance
     

The Ecommerce tool kit
 

  • Google Analytics

  • Social Analytics

  • User experience tools

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