One would start locally to source the product. And if you can't find any local manufacturers willing to make a product, or you can source a pre made product, and then that's when you start looking at global container research and attending trade shows, a lot of these manufacturers, they normally have annual trade shows where you can attend, and actually get to know more about the businesses where they've been, and what about the products that they provide.

most of the time we go from one manufacturer, and we think that the manufacturer is going to do the product as you'd want it, you'd actually have to maybe set aside three to four manufacturers. Before you even think about doing a bulk order or going into production, you have to ensure that you do prototypes, and these prototypes will cost a bit of money that you'd have to invest without second guessing yourself and investing into the into the brand.

Prototyping really ensures that the product comes up the way that you want to buy time to production always also tried to protect tag a technique is something that actually helps us to have a Bible for your product that tells the manufacturer where you like, what kind of materials we like to use, and the names and the measurements of the product, the functionality of the product, so that when you get your prototype, if any of those items are not included in the product, it's where you can actually go back and really investigate if the issue was with the manufacturer, not knowing what they're doing. Or it could be that the tic tac did not give so much of the information.

And if you find that you're a start up, and you don't have the money to actually produce those orders, what we did like when I started my business, I didn't have a lot of money to buy like 10,000 pairs of shoes to sell in stores. So then you start speaking to your your manufacturer to see if there's any other way that you can still be able to buy products from them and sell them. So either you can do pre orders on your end of the retail from your consumers. So using basically the prototype that you created, to show to a consumer so that they can make orders and then take those orders. And then you basically ask the manufacturer to create the orders that you have taken to ensure that your global manufacturers, you know their production timelines, because there's nothing worse than promising a client that they will get an order in four weeks. Meanwhile, the product that you produce will take three months to make
both in that agility to be able to scale as more features come along, you need to be able to respond. Because as legislation changes, which it happens more frequently than anything, you need to be able to incorporate that.

when you're looking at free apps always look at what their next tier is. Because you want to know where you want to grow. So there are some amazing free apps not just because they might not listen the future, but they seem really great in their free tier. And they probably are enough for what you need now. But then when you grow all of a sudden you're like, that's expensive and had I went with something else. It would have been cheaper in the long run. So always look long term, not just
power of word of mouth. It's something that I've found to be kind of one of the strongest marketing strategies that you can actually use especially with the amount of technology and communication that we have in this kind of day and age.

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