3 Common Mistakes Agencies Make
The first one we always see, you know, Guys go and inflate the numbers from poaching organic traffic by buying their brand name. If you have a competitor bidding on your name, they might be gamed to have your, you know your ad up there. But if not the land up just Bidding on increasing the conversion rate and falsly nearly by taking business that you guys are always going to get. Remember, the aim of this marketing channel is to generate new business and get your brand in front of new potential clients, not trying to do the numbers to business you guys were already always going to get.
The next mistake agencies always make is they create meaningless reports. reporting I think is overdone and overskilled than any done all the time, to show worth when essentially the point of reporting is not to show you absolutely everything that we've done, you paid us to do our professional service. It's not to inundate you with terms and numbers that essentially do not understand. Reports need to be honest, and they need to show value you need to be able to look at them, and really pull value from them at the end of the day. And it's very easy in this industry to skew your perception and make you think we're doing better than we are. It's all about the bottom line. It's all about return on investment at the end of the day. And if you can't impact the right metrics, you never going to move your bottom line. At the end of the day the point of contact that is given to us is essential. These amazing dates in the reporting that sometimes a junior marketing manager just cannot leverage off cannot understand with the wrong point of contact Google Ads most of the time, lands up running in isolation to your business, when at the end of the day being this online sales person and needs to run as an extension of your business. Don't wait for an agency to realize they've got the wrong coontact person, make sure you've given them a person who will be able to maximize the value from online sales data.
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