Using LinkedIn to win new business

A trained engineer, Michael started the first local coffee drive-through which later pivoted into the largest supplier of office coffee machines in South Africa. This company grew primarily through data-driven digital marketing which led Michael to found Syte — a data-driven digital marketing sales agency which specialises in ecommerce and B2B lead generation.

​In this talk Michael shares many of the lessons and strategies behind driving and executing an effective LinkedIn campaign.

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