Using LinkedIn to win new business
A trained engineer, Michael started the first local coffee drive-through which later pivoted into the largest supplier of office coffee machines in South Africa. This company grew primarily through data-driven digital marketing which led Michael to found Syte — a data-driven digital marketing sales agency which specialises in ecommerce and B2B lead generation.
In this talk Michael shares many of the lessons and strategies behind driving and executing an effective LinkedIn campaign.
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