Andrew Smith

Co-founder and CEO:
Yuppiechef

Andrew Smith is the co-founder and CEO of South Africa’s leading kitchen and home retailer, Yuppiechef. Founded as a part-time venture, Yuppiechef has since grown into one of South Africa’s leading omnichannel retailers.

Yuppiechef has won a ream of technology and service-related awards, and continues to delight consumers with best-in-class customer service, logistics and a wide range of the world’s most premium kitchen and homeware brands.