Throughout his career, Craig Lubbe has been driven by his passion for all things digital and for helping people achieve their goals. As bidorbuy CEO, he is focused on enabling SMEs to achieve e-commerce success. By providing a platform for seamless online transactions with customer support and various other integrations, bidorbuy has helped to create a thriving community of buyers and sellers online.

Previously in category management and product development roles at bidorbuy, Lubbe first joined the company in 2010. He then moved to Nike in 2015 (becoming a keen runner), where he led Nike's digital sales and marketplace development efforts in Africa, before returning to bidorbuy as CEO in 2019. Lubbe holds a Bachelor of Science (honour’s degree) from Wits University and a Post-graduate Diploma in Management from Wits Business School.