Tara Turkington founded Flow in a spare bedroom in her home. Fifteen years, 50 awards, 60 employees and work in 30 countries later, Flow is now one of South Africa’s largest and best-known marketing and communications companies.

Turkington was awarded the Best Individual Influencer Marketer of the Year Award at the prestigious New Generation Digital and Social Media Awards. In this talk, she gives us the low-down of what we need to know to get on the road to digital marketing.