Global conversion copywriter and copy coach
Terry Schilling is a sought-after conversion copywriter and brand messaging strategist who helps creative entrepreneurs and small to midsize business owners communicate their great ideas onto the screen. His copy is behind brands such as Airbnb, Joybird Furniture, Russell Investments, Sixty Hotels and Brooks Brothers.
Schilling believes that great copy tells people how cool they can be, not how cool you are. With the right words, you can attract your ideal customers and keep them coming back.
In addition to copywriting, Schilling is an active content creator for the copywriting community. He shares copywriting tips on The Copy Corner podcast. Whose Tagline Is It Anyway? is a live marketing game show where Schilling and a guest create a tagline for a real product in 25 seconds or less. In 2020, Schilling also started The Copy Co-Op, an online Facebook community to connect with creative business owners and freelancers with resources to help tell their story and grow their business.