I think understanding your market is super important. Understanding your brand and how your brand fits into the landscape is also very important. So your product or service offering can actually speak to your actual market. You also need to understand what your consumers are into, what makes a consumer tick, at what times, what income brackets are they in, the demographics that you need to target, and how your brand fits into that whole picture.

Really, it's about starting with the end in mind. I think the biggest mistake I see tons of business owners make is not having any commercial objective set out on where they're actually looking to go with their marketing. It’s not about build it and they will come it's really about build it, spend marketing, put marketing dollars behind it, analyse the data, iterate, and then from there, hopefully more will come. It is really about finding the right platform for your business, and ensuring you're not only talking to new customers, but helping retain customers and speak to existing customers by keeping your brand top of mind. Your goal from a marketing channel perspective is ensuring that you're there and that you can be found. And then you're using the data provided by the platform to make smarter business decisions thereafter.

You've got to consider who your consumer is and then choose and select the objectives and the channels based on who their consumer is. I see far too many people just taking this plug in play approach even when choosing the channel. They're putting the exact same content across every single channel. What I would say is, make sure you've done a SWOT analysis to make sure your brand has an essence that stands out and is unique. And that's already a great start to choosing what way to go.

Really, it's about starting with the end in mind, I think the biggest mistake I see tons of business owners make is not having any commercial objective set out on where they're actually looking to go with their marketing and not about builder and they will come it's really about build it, spend marketing, put marketing dollars behind it, analyze the data, iterate, and then from there, hopefully more will come you know, this is really about finding the right platform for your business, and ensuring you're not only talking to new customers, but helping you know retain customers and speak to existing customers by keeping your brand top of mind. Your goal from a marketing channel perspective is ensuring that you're there and that you can be found. And then you're using the data provided by the platform to make smarter business decisions thereafter.

You've got to consider who your consumer is and then choose and select the objectives and the channels based on who their consumer is. I see far too many people just taking this plug in play approach even when choosing the channel. They're putting the exact same content across every single channel. What I would say is, make sure you've done a SWOT analysis to make sure your brand has an essence that stands out and is unique. And that's already a great start to choosing what way to go.