The framework of a Northstar is a constellation of metrics. So you can think about all the different metrics that you would want to measure as a business. As the framework tells you, you've got to measure three things. One is an increase in revenue, it needs to reflect customer values and measure progress. Having five or six metrics on one page that everybody can agree on, I think is vital. Knowing what makes them go up or down, knowing what impacts them, and knowing how you're going to measure them down the line is crucial.

The number one thing I would focus on for lead generation, is the conversion rate of landing page visitors to form submissions in lead generation or e-commerce. Always start from the absolute final outcome in the funnel, and measure that, then work backwards, try and measure the friction points in the process. So improving abandoned cart rate could be far more important than sales revenue targets. The call to action, and the information being displayed on the product display page. Ie where the product is advertised is absolutely critical. Definition of a bounce rate is somebody arriving on a page and then disappearing without consuming any other page. That obviously means that you're not inviting that person to take an onward journey. And therefore, the user experience is not good or they don't know where to click next.

Understanding what it is that customers are looking for what their intent is, and then understand how you remarket and retarget these customers across different channels.

For lead generation the number one tool of choice would be an A/B testing tool. Transforming success for people is a chat experience, but one that is manned and manned by humans.
Just speaking to people that will often give you the perspective that you're missing. Understand what you're measuring, understand what you expect from people and understand what success looks like. You should not overwhelm yourself. There are ways of figuring it out. You just have to step back. Take a look and be patient.

The number one thing I would focus on for lead generation, is the conversion rate of landing page visitors to form submissions in lead generation or e-commerce. Always start from the absolute final outcome in the funnel, and measure that, then work backwards, try and measure the friction points in the process. So improving abandoned cart rate could be far more important than sales revenue targets. The call to action, and the information being displayed on the product display page. Ie where the product is advertised is absolutely critical. Definition of a bounce rate is somebody arriving on a page and then disappearing without consuming any other page. That obviously means that you're not inviting that person to take an onward journey. And therefore, the user experience is not good or i.e. they don't know where to click to go next.

Understanding what it is that customers are looking for what their intent is, and then understand how you remarket and retarget these customers across different channels.

For lead generation the number one tool of choice would be an A B testing tool. Transforming success for people is a chat experience, but one that is manned and manned by humans.
Just speak to people that will often give you the perspective that you're missing. Understand what you're measuring, understand what you expect from people and understand what success looks like. You should
not overwhelm yourself. There are ways of figuring it out. You just kind of have to step back. Take a look and be patient.