So we're gonna start off today with you doing everything to get people to your site and get your business ready for Black Friday. So we know Black Friday is not too far away. So if we haven't started yet, we really have to get going. So warrick gave a really nice intro about me. But this is where you can reach out to me best on Twitter or LinkedIn. I've got 10 years of experience, but like warrick said that I grew up In the ecommerce Industry, my parents launched their first e-commerce website in the late 90s.

Alright, so let's dive right into Black Friday. So the first thing you know, a lot of what we're going to talk about today is the offers because the point is, what are we going to do in order to get people to our website to our business, so they actually buy in shop. So the first thing we want to talk about is don't do this. Now there's a famous e-commerce retailer in America called James Allen. And what they do is they've got the same deal over and over and over again, it's literally 25%. So when it's Christmas, let's save 25%. When it's Halloween, save 25%. And it's Mother's Day. And the idea here is, you know, you know, when you're selling like a one off kind of thing. I'm sure it works, but it doesn't work for everyone. And it kind of takes away that specialness of that offer because people know, okay, yeah, you're extending it again. And again, it's the same offer all the time, there's just a different picture in the background.

Rather, what we want to focus on is we want to create urgency with our discounts. And a lot of people think of discounts. It's like a one dimensional kind of situation. But the way that I look at it is you want to create urgency. So one way of doing that is having limited coupons, specifically on Black Friday itself. So your highest offer, why not have a limited amount of coupons example here would be 20% off, you only have five coupons available 15% off 10 coupons and 10% off 15. And this sort of tiered approach is really going to get people to shop quicker and faster, even on the day itself. Because people have a lot of options to where they want to purchase, why not make it a little bit more urgent for them so that they spend their money with you on Black Friday, or on any of the Black Friday sales, instead of with someone else.Another way to create urgency is going to be like a tiered approach. We'll talk about this a little bit. But Black Friday shouldn't really start just on Black Friday. So a lot of people will do Black Friday week or Black Friday month. And we'll get into that. But you can limit your offers on a daily basis. Let people know, Hey, today only it's going to be 25 or 20% off.