Brett Perlstein, chartered accountant turned Google Ads specialist, gave up his suits for trainers to carve out a niche offering in the Google agency landscape of South Africa. He has spent the past five years nurturing businesses and unlocking their true potential online through the power of Google Ads and SearchKings’ custom-built technology. In this session, Perlstein unlocks the value of understanding our distinctive and varying needs underpinned by data.

Tara Turkington founded Flow in a spare bedroom in her home. Fifteen years, 50 awards, 60 employees and work in 30 countries later, Flow is now one of South Africa’s largest and best-known marketing and communications companies. Turkington was awarded the Best Individual Influencer Marketer of the Year Award at the prestigious New Generation Digital and Social Media Awards. In this talk, she gives us the low-down of what we need to know to get on the road to digital marketing.

A trained engineer, Michael started the first local coffee drive-through which later pivoted into the largest supplier of office coffee machines in South Africa. This company grew primarily through data-driven digital marketing which led Michael to found Syte — a data-driven digital marketing sales agency which specialises in ecommerce and b2b lead generation. In this talk Michael shares many of the tricks of the trade that lead him to success.