Ryan Bacher founded and runs NetFlorist – South Africa's best known and longest serving online florist and gift emporium. He is a named board member of the Entrepreneur’s Association and the South African Forum for Retailers. With 21 years of skin in the game, Bacher will introduce us to the fundamentals of user experience design.

Andrew Smith is the co-founder and CEO of South Africa’s leading kitchen and home retailer, Yuppiechef. Founded as a part-time venture, Yuppiechef has since grown into one of South Africa’s leading omnichannel retailers. Yuppiechef has won a ream of technology and service-related awards, and continues to delight consumers with best-in-class customer service, logistics and a wide range of the world’s most premium kitchen and homeware brands. Find out how in this session.

Think Shopify South Africa, think Melissa Rowlston. This maverick of the South African eCommerce industry leads a team of designers and developers who work their magic to launch businesses into the eCommerce space. Her specialities range from simple stores to highly custom-designed user platforms. There’s no one better to take us through the A-B-Cs.